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Bar one · the fact the rest follows from

Three years the most-streamed artist alive. Never an album in English.

Bad Bunny held Spotify's most-streamed artist position in 2020, 2021 and 2022 — every time without a single English-language album. This piece examines what the Un Verano Sin Ti cycle (2022) did on the charts and what the Spotify year-end data, cited per Spotify's own Loud & Clear reports, says about the scale.

Most-Streamed Three Times, Still in Spanish

Adult vocalist at a studio microphone in a vocal booth, stage-lit, face visible through the glass

A vocal take is the cheapest part of a record and the one everything else is built around.Photo: Anna Pou / Pexels

Segre Radio covers Spanish-language music now — who is making it, where the forms come from, and how it is counted.

Somebody is counting all of this, and it matters who

How the music is measured — Billboard, Promusicae, AMPROFON, Spotify's Loud & Clear, and the Latin Grammys. None of them agree on what a unit is, and every figure this site reports travels with the name of whoever issued it.

BodyWhat it publishes
BillboardHot Latin Songs Counts Three Things at OnceThe Billboard Hot Latin Songs chart blends streaming, airplay and sales data — the methodology changed materially in 2012 when on-demand streams were added.
PromusicaePromusicae Certifies Spain, and the Numbers Are Not RIAA NumbersPromusicae's gold and platinum thresholds for Spain are set at different stream and sales volumes than RIAA Latin or AMPROFON — a Spanish gold album is not a US gold album.
Latin GrammysThe Latin Grammys Moved to Seville, and That Was a StatementThe 24th Latin Grammy Awards were held in Seville in November 2023 — the first time the ceremony left the United States.
SpotifyWhat Loud & Clear Actually PublishesSpotify's annual Loud & Clear report discloses payout tiers — how many artists crossed $1,000, $10,000, $1M in a given year — without naming individuals.
RIAA & AMPROFONTwo Certification Bodies, One CatalogueA record released in Mexico and the United States can carry both an AMPROFON certification and an RIAA Latin certification — the thresholds and counting methods differ.
Record-shop rack with Latin album sleeves displayed face-out under fluorescent light

A catalogue is a rack of objects before it is a number, and each body counts those objects its own way.

Photo: Zeynep M. / Pexels
Green diagonal steel trusses form a crisscross pattern against a building's beige wall

Seville, November 2023: the first Latin Grammy ceremony held outside the United States.

Photo: Palacio de Congresos y Exposiciones, estructura exterior, Sevilla, España, 2015 · Wikimedia Commons

Labels that travel with us.

Scenes and labels whose work shapes this music.